For busy founders who want to  crush to content game

Content marketing for busy founders

Super busy, but still want to do content marketing for your business? Join me as I share all my systems and hacks for creating video content fast & effectively!

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Struggling with content consistency? 

Me too. 

And let me tell you, it’s no walk in the park when you’re trying to keep up with daily or weekly posts. 

But guess what? 

I’ve found some tricks that make it a whole lot easier, and I’m excited to share them with you—especially if you’re juggling a busy life, just like I am.

So, a bit about me. I’m not a full-time content marketer. I’m an entrepreneur with a video production agency, and I’m knee-deep in launching a software startup.

Time is a luxury I just don’t have, so I’ve had to come up with a killer plan to stay on top of my content game.

  • Topic Clarity: Knowing what to talk about is half the battle won. I use ‘value-based content’— a term I came up with after learning about values from Dr. John F Demartini. It’s about aligning your content with your true values, not the ones you think you should have. It’s a game-changer.
  • Show Your Work: Thanks to Austin Kleon’s book, I’ve been simply showing what I’m working on. Like this post, it’s a peek into my process, and it’s authentic. That’s what clicks!
  • ICP – Ideal Customer Profile: It’s a work in progress for me, but creating content around my values is slowly helping me define who my business serves best.

Now, about that publishing schedule…

It’s unique to everyone, right? 

For me, it’s a mix of medium and short form content—no long-form podcasts yet. I’ve got my hands full!

I keep it super simple. Whether it’s a video on YouTube, a post on LinkedIn, or a quick email newsletter, the key is to make it quick, simple, and clear.

My short form content? 

It’s all about repurposing. 

I chop up my longer videos into bite-sized clips perfect for platforms like Instagram or TikTok. And for editing—I don’t touch it. I have a team for that, but even they follow the mantra of simplicity. Quick edits, captions, and boom, it’s ready to go.

And that’s how I roll with content creation. 

It’s about finding that rhythm that works for you, keeping it simple, and staying true to what you value. 

That’s how you hit the consistency nail on the head.

Unlock consistency in your content strategy

Struggling with taking the perfect screenshot on your Mac? It can be a real pain, trust me. Luckily, I’ve stumbled upon something that’s made my life a whole lot easier, and I think it’ll do the same for you.

As an online entrepreneur with around 18 years in the game, I’ve been on the hunt for the ideal screen capture tool. Something that’s more than just hitting ‘Command+Shift+4’ and hoping for the best. You know what I’m talking about, right? A tool that actually has features that can help with annotating and organizing your screenshots without breaking a sweat—or your flow.

I’ve tried a bunch over the years. Started with the basic Apple screen capture, moved on to Skitch, which was awesome until it got all clunky post-Evernote acquisition. Then there was Droplr – it was cool for a bit, but ended up being outdated, buggy, and pricey. Total buzzkill.

So, I kept searching and finally, I hit the jackpot with CleanShot X. If you’re on a Mac and you need to capture your screen like a pro, this is it, my friend. I’m not kidding. It’s a game-changer.

  • Quick access? Check.
  • Annotating tools? You got it.
  • Cloud sharing? Oh yeah.

And it’s not just about the features. It’s about how they make your life easier. Let’s dive into how I use this stellar piece of software.

With CleanShot X, capturing a precise part of the screen is as simple as pressing ‘Shift+Command+4’. No more fuzzy edges or missed details. Plus, this nifty zoom feature lets you see exactly where you’re about to capture. Pure magic.

Once you’ve got your screenshot, the editing interface is where the real fun begins. Highlight areas, draw arrows, add numbers for steps in a tutorial—heck, you can even blur out sensitive info.

And sharing your captures? A breeze. Drag and drop your screenshot into any app—Slack, Messenger, WhatsApp—you name it. It’s like they designed this tool to make you forget the word ‘hassle’ ever existed.

Let’s talk money, though. They’ve got options that won’t make your wallet weep. For solo users, it’s a one-time purchase with a $19 yearly renewal for updates. Got a team? It’s just $8 per user per month, billed annually. A small price to pay for smooth sailing with your team’s communication.

Speaking of teams, over-communication is key. With CleanShot X, making things super obvious is a piece of cake. The clearer you can get your point across, the fewer chances for miscommunication. And that, my friends, is priceless.

I can’t recommend CleanShot X enough. Check it out at And no, you can’t game the system with the licenses—I’ve tried. But hey, they offer discounts for multiple computers, so if you’re pairing up with someone, take advantage of that.

Bottom line: CleanShot X blows the competition out of the water. If you decide to give it a whirl, I’m betting you’ll be as stoked as I am. Thanks for tuning in, and catch you on the flip side!

The ultimate screenshot app (Mac)

So, you’re building an audience for your business, YouTube channel, or whatever your hustle is, right? 

It’s not always the love story you’d expect. 

A few years back, I was deep into a startup, working hard on a product I thought would interest me. 

Spoiler alert: It didn’t. 

Before I knew it, I had this big audience that I just didn’t resonate with. Maybe “hate” is not the right word – that’s a bit strong – but we definitely weren’t on the same wavelength. It was a big reason I decided to leave that venture.

Maybe this sounds familiar?

The core issue, in my experience, is a misalignment of values. That’s when you and your audience are looking at life through different lenses. They’re into things you’re not, and it makes keeping the passion alive… well, exhausting.

I learned a lot about values from Dr. John F. Demartini. His book is a game-changer. He teaches how to pinpoint your true values – not the ‘should-haves’ society sells us, but the things that really make us tick. It’s about:

  • What you spend your time on
  • Where your money goes
  • The topics you can talk about forever

When you find people who share these values, conversations flow, and friendships blossom. If not, it’s really hard to keep the friendship going.

Building an audience that doesn’t share your core values is a recipe for burnout. Trust me, I’ve been there. It’s draining to create something for people who want something else entirely. 

Flip the script, though, and align your business or content with your true values, and you’ll attract a crowd that gets you. It’s energizing, and it makes consistency a breeze.

As for me, creativity is one of my top values. I’ve channeled it into video and software businesses, and it’s the heartbeat of my content now. 

It feels right, and others who also like creativity get pulled into my orbit. That’s when the magic happens – you create, they love, and the cycle of inspiration keeps rolling.

What about you? Ever felt that mismatch of values in your work? Or maybe you’re on the flip side, living the dream with an audience that feels like home.

When you HATE your audience (and how to fix it)

So, I’ve had this thing happen to me more times than I can count…

You know when you’re hit by this stroke of genius, maybe when you’re taking a shower or just out for a walk? 

You feel like you’ve struck gold with an idea. But when you try to share it with the world, it just flops. Nobody gets it. 

Annoying, right?

Let me tell you, it’s not just you. It’s happened to me, too. I’ve been there, brainstorming grand plans, only to realize that my excitement didn’t quite translate when I tried to bring others onboard. Whether it was a cool video concept that didn’t take off or a business idea my team just shrugged at—been there, done that.

But I didn’t let that stop me.

Instead, I worked out a way to package ideas so they actually resonate with people. And guess what? I’m about to let you in on my little secret. 

It’s a simple framework I’ve put together, and it’s called TOFIQA (plus the ‘www’ strategy). Trust me, it’s a game changer.

  • T – Topic (set the scene)
  • O – Open Loop (create intrigue)
  • F – Frame (set the context)
  • I – Idea (present your genius)
  • Q – Questions (engage the audience)
  • A – Action (what should they do next?)

And don’t forget the ‘www’ – What it is, Why it’s important, and How it’s used.

Let me break it down for you…

First up, you start with the topic—it’s more like a note to yourself so you’re clear on what you’re talking about. Then, you throw in an open loop to get everyone all ears, ready to hear what you’ve got to say. Next, you frame your idea—think of it like wrapping a present. You wouldn’t just hand someone a gift without any wrapping, would you?

Now, when you get to the idea, this is where the ‘www’ kicks in. Explain what your idea is, why it matters, and how it can be used. This is the part where you’re showing off that shiny new toy and telling everyone exactly why they’re going to love it.

After that, it’s all about engagement. Ask questions, get feedback. And finally, you wrap up with a clear call to action. What do you want people to do with this newfound knowledge?

I’ve even used this approach for this blog post. Can you tell? I started by sharing my struggle with getting ideas across, which was my open loop. Then I laid out the framing by empathizing with your possible experiences. And for the main event, I presented the TOFIQA framework as my big idea, with the ‘www’ strategy to drive it home.

So, how do you share your brilliant thoughts? Got a method that works like magic for you? Ever had an idea that you thought was the bee’s knees, but it just didn’t click with anyone else? Maybe it wasn’t the idea but how you presented it.

How to make your ideas irresistible

Hey there! Guess what? I was strolling this morning with a buddy of mine, just chatting about life and stuff. And, you know what? It hit me – I’ve changed the way I do things, especially after reading this cool book Show Your Work by Austin Kleon. You should totally check it out!

So, my friend was curious about what I’ve been up to. I told him I’m all about sharing my journey now. It’s so different from my old self. Let me tell you, I used to be all about teaching and creating content that aimed to transform someone’s life. It was all about solving problems.

But here’s the thing:

  • I felt trapped, like I was constantly trying to meet expectations.
  • I was linking my self-worth to the value I provided through my content.
  • I always wanted to prove how cool I was by helping others.

Creating content back then was like saying, Hey, look at me! I’m valuable because I can teach you stuff! But let’s be real, it kind of felt like I was seeking approval.

There’s no shame in that game, though. Helping people and solving their problems? That’s awesome! But for me, things have taken a new turn. Now, I’m not focused on that kind of transformation.

If a transformation happens, cool. If not, that’s cool too. It’s no longer about proving my worth. It’s just about sharing my world with you.

Yep, you heard it right. I’m human, just like you. We all like a little pat on the back, don’t we? But I don’t feel that urge to show off anymore. That’s a big relief!

Could I still whip up content that teaches you something? Totally. But it’s not my main goal now. If my sharing helps you someway, that’s a bonus!

Here’s the kicker:

  • My self-worth isn’t tied to my content anymore.
  • I’m doing this for the joy of sharing, not for validation.
  • I’m curious to see where this journey takes us!

It’s like, take it or leave it, you know? If my stuff resonates with you, awesome! If not, no sweat, because you’re here for the real me, not just for what I can teach you.

So, what about you? Are you all about teaching and transforming lives? Or maybe you’re also finding joy in just sharing your story? Do you link your value to your content? There’s no right or wrong answer here.

I’m just stoked to be creating content again, without the pressure.

I’m finally free to create content again!

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