Streamlined video marketing for time-pressed founders

Join me in leveraging video to build a global audience around your unique personality. Discover what works, avoid pitfalls, and learn with me on my journey.

Be the first to know! Get instant alerts for new video releases.

I care about the protection of your data. Read my Privacy Policy.

If you’re tired of the hassle of publishing your videos to multiple platforms, you’re in the right place.

Imagine a tool that can handle it all. I had a chat with my friend Den Lennie, a top coach in video production. We discussed his method for creating and publishing engaging content without burnout.

Den shared why he stopped using ChatGPT for his video titles, descriptions, and tags. He also revealed how he manages to publish videos on different channels daily, without lifting a finger. He revived an old LinkedIn channel, now bringing in hot leads, and has seen a 300-400% increase in video views. All thanks to Vubli.

Here are some key takeaways from our chat:

  • Den’s method for creating video content effortlessly.
  • The reason he quit using ChatGPT for video metadata.
  • How he publishes daily on multiple platforms without doing the work himself.
  • Reviving an old LinkedIn channel to bring in new leads.
  • Getting 300-400% more views since using Vubli.

Seriously, if you want to get your videos out there without feeling overwhelmed, this is a must-watch..

Also, check out Vubli for a 14-day free trial. No credit card required. Just see for yourself how much easier it will make your video publishing & promotion.

Effortless video publishing with Vubli

Publishing videos to multiple social media sites can be exhausting, right? 

You think you’re done after uploading your video, but the real work has just begun. 

Each platform has its own requirements, and you can’t just copy-paste your titles, descriptions, and tags. Plus, the uploaders are painfully slow. By the time you’re done, you still have to write a blog post and maybe even an email newsletter. 

It’s no wonder most people stick to just one platform at a time.

But guess what? 

That’s all about to change. 

I’m super excited to introduce you to our brand new game-changing software called Vubli

This software is a life-saver for anyone who wants to publish and promote videos across multiple platforms without all the hassle. Let me tell you how it works and how it can make your life so much easier.

So, you upload your video once, and Vubli takes care of the rest. It creates unique titles, descriptions, and tags for each platform—YouTube, Instagram, TikTok, Facebook, and LinkedIn. You don’t have to lift a finger after the upload. Everything is automatically done for you.

How cool is that? 

Here are the basic steps…

  • Upload your video to Vubli.
  • Watch as it generates unique content for each platform.
  • Review the content, make any tweaks if needed.
  • Hit publish, and your video is live on all platforms.
  • Promote your video through a unique email and blog post.

That’s it! 

No more tedious manual work. You even get to sip your cup of tea while Vubli does all the heavy lifting 😉

Let me walk you through the process. 

Once you upload your video, the software immediately starts working. It creates a transcript, background, and all the necessary content. You can see everything getting generated in the background. As soon as it’s ready, you can review the content. Usually, it’s so spot-on that you might not even need to make any changes.

Once you’re happy with everything, just hit the publish button. Your video will go live across all your social media platforms. 

But it doesn’t stop there… 

You can promote your video to get that initial buzz. Vubli creates a unique email and blog post for you. All you have to do is paste your video link and follow a few simple steps to promote it.

(Shhh… don’t tell anyone, but this very post was created by Vubli!)

What’s even better is that you don’t need to be a copywriting expert. Vubli’s content is optimized for each platform, almost like a pro wrote it for you. This means anyone on your team can handle the publishing process.

You’re in full control of your account and can see the progress in real-time. Also, you get email notifications whenever something’s published.

One of the best features is that you don’t need to give access to your social media accounts to your team. They only need access to your Vubli account. They can publish videos on your behalf without needing passwords or additional permissions. This adds an extra layer of security.

Just imagine how much time this can save you or your team. If you publish videos daily, it could save you about an hour each day. That’s a lot of time you can spend on the creative side of things.

Here’s an example. Den Lennie, a video business coach, has been using Vubli to grow his social media presence. His team member handles the uploading and publishing. Den’s videos are now consistently getting good views on YouTube, Instagram, TikTok, Facebook, and LinkedIn—all thanks to Vubli.

You can be like Den too. Just head over to Vubli’s website and sign up for a 14-day free trial. You don’t even need a credit card to get started. Just your name and email, and you’re good to go.

Trust me, once you start using Vubli, you won’t look back. It’s like having a team of copywriters and social media managers at your fingertips, all in one software.

So, what are you waiting for? Go check it out and make your video publishing process a breeze!

Introducing Vubli – An easier way to publish your videos

June 24, 2024

We are in the middle of gearing up for the launch of a brand new product. 

As I was working through the process, it took me back to basics and made me think, how do we promote this thing? How are we going to make sales? 

One question kept popping up: why do people buy? 

I wanted to find out the smallest building block for why people make purchases. 

So I went down a bit of a rabbit hole and I want to share what I discovered with you. It’s not new, but it’s valuable. 

It takes us back to first principles and asks, what is the simplest building block for business? And how can we create something successful out of that?

I think it’s easy to get lost in marketing books, courses, or advice from gurus and not truly understand why certain things work. I’ve been in business for 18 years, and even with all my experience, going back to basics was really enlightening. It was useful for understanding my situation and what I’m about to engage in for this promotion.

So, let’s dig into that fundamental question: why do people buy? What gets them to actually give you their credit card details and make a purchase? 

As far as I can tell, it all comes down to the humble transaction. There’s nothing smaller that you can distill business down into other than that. A transaction is the core of business.

Let’s break down the word transaction…

It’s like two words in one: trans and action. Trans means to cross, and the root meaning of action means to drive through. So a transaction is a crossover of money and a drive-through of goods or services. It’s an action that goes across and gets driven through.

There’s no business unless there’s a transaction. Your business isn’t successful until you have goods and services to transfer and get paid for them. If you don’t have that, then there’s no business. 

It’s as simple as that. 

The transaction is the most basic building block for business.

Once you’ve established that, you need to maximize it if you want to increase the dollars in your bank account. There are only three ways to do that: 

  • Have more transactions
  • Make transactions more frequent
  • Make transactions bigger

Think about how to get more transactions, how to make them more frequent, and how to make them bigger. These three things are the key to optimizing transactions.

Going back to the original question, why do people buy? Or more precisely, why do people transact? This is where it gets interesting. Let’s dig into it in more detail.

What does it take to create a transaction? There are three key elements: 

  • The Individual Creating the Transaction (ICT)
  • The Offer
  • Trust

You need the right person (ICT), the right offer, and trust. Without any of these three elements, the transaction doesn’t take place.

For the ICT: 

  • Who are they?
  • Are there enough of them?
  • Can you reach them?
  • Do they have money?

For the offer: 

  • Are you solving the right problem?
  • Are you solving it at the right time?
  • Are you solving it at the right price?

For trust: 

  • Reliability
  • Consistency
  • Integrity

All these elements must be aligned for the transaction to take place.

Let’s visualize something…

Imagine the ICT as a person with an unfulfilled desire. There’s an obstacle in the way, and your product or service helps them overcome that obstacle. Your offer is like a door with a lock that they need to unlock to access your product or service. The lock represents solving the right problem, at the right time, and at the right price.

Once they unlock the lock, they get access to your product or service, which helps them overcome the obstacles and fulfill their desire. After that, they’re likely to refer others to you.

This is the basics of business. Everything is built around the transaction, and understanding this can help you build a successful business.

We went through this process with our new product, and it was so revealing. We created a spreadsheet to map out the desires, obstacles, solutions, and offers. It helped us see what we were solving for and what we needed to improve.

Hope you found this useful!

Why People Buy

So, the last couple of weeks have been a bit of a rollercoaster for me. 

Not too long ago, I made a video all about my niche, my target audience, and my ideal customer profile. I was super excited because I had gone through a lot to figure it all out. 

I know how crucial it is to have that clarity when creating content. If you don’t know who you’re creating content for, it can be a nightmare.

I ran this idea past my wife. 

She’s a very clear thinker and asked me some tough questions about my target audience. 

It turns out, while it was a good niche, the problem was that it was too circular or meta. It reminded me of people who create content about creating content or those who build a business teaching others how to make money online by making money online. 

You get the point. 

It’s like a house of cards—too circular and lacking substance.

I didn’t want to fall into that trap. It’s easy to build your authority on shaky ground. 

At first, I really resisted my wife’s feedback. I was so convinced about my target audience because I had put so much effort into figuring it out. But she made me realize that if I wanted to create content about creating content, I needed solid case studies to back it up. And I didn’t have that.

Here’s the thing: 

  • If you’re teaching content creation, you need real case studies—not just your own, but from clients as well.
  • Your foundation has to be strong; otherwise, it’s too easy for everything to crumble.

I was frustrated at first. 

I had this perfect target audience, and now I was being told it wasn’t good enough. But after some reflection, I understood her point. If I wanted to focus on video marketing for busy founders, I needed to do it for a separate brand. Then, I could talk about it on my personal brand. This way, it would be legit.

It’s easy to think you can teach something just because you’ve learned it. But you need to be careful. It can become too circular, and that’s a problem. So, I decided to take a step back to take a step forward. I went back to what I learned from Austin Kleon’s Show Your Work.

I love the idea of showing your work. It’s simple and elegant. 

If you share what you’re doing, like-minded people will find you. You attract an audience naturally. It’s not about seeking validation; it’s about sharing because you find it cool and interesting. That authenticity brings good energy and makes your content stable.

So, yeah, I’m taking a step back to move forward. I’m going to focus on showing my work. I’m doing a lot of cool stuff with my content and a new business that’s in the promotion stage. I can share all of that with you.

I’ll be sharing behind-the-scenes looks, the mistakes I make, and what I learn from them. I think there’s a lot of value in that. It’s real and authentic, and maybe you’ll find some lessons you can apply to your own life.

So, thanks for sticking with me as I navigate this content game. It’s new territory for me, even though I’ve been doing this for a while. I need to train my mind to think more along the lines of sharing what I’m doing. I’m going to reread Show Your Work to let those concepts sink in.

That’s where my thoughts are right now. 

It might be the wrong direction, but time will tell. For now, I’m experimenting and having fun, and I’m glad you’re along for the ride. Thanks for reading, and I’ll see you in the next post. Bye for now!

Circular Content Creation: A Dangerous Trap for Creators

Figuring out your target market or ideal customer profile (ICP) can be one of the biggest challenges for any business or content creator.

When you get it wrong, it can hurt your business. But when you get it right, it can make a huge difference. It’s the difference between being a mediocre brand and a successful one.

Pat Flynn has this process called Brand in a Hand that I tried, and it really helped me. So, let me take you through it.

I’ve modified it a bit to fit my needs, but here are the basics:

  • Little finger – People: Know who you’re targeting.
  • Ring finger – Passion: Understand what they want.
  • Middle finger – Problems: Identify their problems.
  • Pointy finger – Platform: Guide them to the right platform.
  • Thumb – Products: Develop products that solve their problems.

So, let’s start with People. For me, it’s founders. Why founders? Because I am one, and I understand them. I’ve been a founder for over a decade, so I know the ins and outs, especially those building software or online businesses.

Next is Passion. What do they want? In my case, founders who want to build a global audience using video. They’re not just any founders; they’re busy ones with a dream of creating a brand through video content.

Then we have Problems. This one’s easy. Founders are busy. They don’t have time to create content. They lack resources like tools, systems, and information to make video content quickly and efficiently. And consistency is a big issue. If you’re a busy founder, you know the struggle of being consistent with content.

Instead of Platform, I call it Path. It’s about giving them a pathway from where they are now to where they want to be. For me, it’s these three steps:

  • Produce content
  • Publish content
  • Promote content

Get these right, and you’re winning at the content game.

Now, let’s talk about Products. These are the things I’ll create to help my audience produce, publish, and promote their content. This will include both content and actual products or services.

Finally, there’s Proof. Proof that you can do the work. For me, it’s my 18 years of experience in video marketing. I’ve built multiple brands and achieved significant results in the video space.

One more thing that helped me was doing this exercise three times. I compared different target audiences to see which fit best with my experience and goals. This helped me refine my ICP and get even clearer on who I want to serve.

So, that’s the Brand in Hand process. I’ve updated my personal blog and everything to reflect this clarity. Thanks to Pat Flynn for this amazing process. It’s helping me hone in on my target market, which is a lot like me—busy founders who want to grow their audience using video.

I’d love to hear your thoughts. Leave your ideas below and check out Pat’s video for more insights. Thanks for reading, and I’ll see you in the next post!

Unlocking the Secret to Identifying Your Perfect Customer

Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]