How to make your ideas irresistible

April 25, 2024

So, I’ve had this thing happen to me more times than I can count…

You know when you’re hit by this stroke of genius, maybe when you’re taking a shower or just out for a walk? 

You feel like you’ve struck gold with an idea. But when you try to share it with the world, it just flops. Nobody gets it. 

Annoying, right?

Let me tell you, it’s not just you. It’s happened to me, too. I’ve been there, brainstorming grand plans, only to realize that my excitement didn’t quite translate when I tried to bring others onboard. Whether it was a cool video concept that didn’t take off or a business idea my team just shrugged at—been there, done that.

But I didn’t let that stop me.

Instead, I worked out a way to package ideas so they actually resonate with people. And guess what? I’m about to let you in on my little secret. 

It’s a simple framework I’ve put together, and it’s called TOFIQA (plus the ‘www’ strategy). Trust me, it’s a game changer.

  • T – Topic (set the scene)
  • O – Open Loop (create intrigue)
  • F – Frame (set the context)
  • I – Idea (present your genius)
  • Q – Questions (engage the audience)
  • A – Action (what should they do next?)

And don’t forget the ‘www’ – What it is, Why it’s important, and How it’s used.

Let me break it down for you…

First up, you start with the topic—it’s more like a note to yourself so you’re clear on what you’re talking about. Then, you throw in an open loop to get everyone all ears, ready to hear what you’ve got to say. Next, you frame your idea—think of it like wrapping a present. You wouldn’t just hand someone a gift without any wrapping, would you?

Now, when you get to the idea, this is where the ‘www’ kicks in. Explain what your idea is, why it matters, and how it can be used. This is the part where you’re showing off that shiny new toy and telling everyone exactly why they’re going to love it.

After that, it’s all about engagement. Ask questions, get feedback. And finally, you wrap up with a clear call to action. What do you want people to do with this newfound knowledge?

I’ve even used this approach for this blog post. Can you tell? I started by sharing my struggle with getting ideas across, which was my open loop. Then I laid out the framing by empathizing with your possible experiences. And for the main event, I presented the TOFIQA framework as my big idea, with the ‘www’ strategy to drive it home.

So, how do you share your brilliant thoughts? Got a method that works like magic for you? Ever had an idea that you thought was the bee’s knees, but it just didn’t click with anyone else? Maybe it wasn’t the idea but how you presented it.

Gideon Shalwick


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