I think they just got product market fit

April 16, 2024

Ever had that eureka moment when everything just clicks into place?

Let’s talk about product-market fit, the magical realm where your product feels like it was made for the market.

We often hear about the importance of product-market fit (PMF), but why rehash it?

Because, when you achieve it, the game changes.

I’ve witnessed this transformation a few times in my career. It’s not a constant visitor, but when it does grace us with its presence, boy, does it make an entrance.

It’s like suddenly, the universe conspires in your favor—customers can’t stop talking about your product, and revenue climbs effortlessly. It’s a delightful state to be in.

Conversely, when you miss the mark, you can feel it. Everything is an uphill battle, from extracting feedback to tackling less-than-stellar reviews.

That’s why I was intrigued when I stumbled upon Limitless, the rebranded incarnation of Rewind. It’s a wearable tech that records your conversations and possibly has a camera.

Initially, I had my reservations, especially around privacy. However, the rebranding has piqued my curiosity. They seem to have tweaked their strategy to potentially nail PMF.

Visiting their new website, it’s like a breath of fresh air…

Simplistic, Apple-esque design that guides you seamlessly through their narrative.

The pricing page is another win—clear, concise, and utterly devoid of confusion. Two options: free or go pro. No mess, no fuss.

Although I haven’t personally tried the product, I can’t help but be impressed by their approach. They’ve refined their messaging and presented it in a way that seems to resonate with what people are looking for.

I’m not here to push you to buy; rather, I’m sharing an example that could be on the cusp of PMF greatness. It’s a case study worth observing for anyone involved in product creation, SaaS, or just curious about market dynamics.

One thing I would suggest for Limitless is to amplify their commitment to privacy.

They’ve addressed this concern with a section on their confidential cloud, which, compared to the data policies of giants like Google and Facebook, positions them as a beacon of user privacy.

But I think they can make it even more front and center on their site than they currently have. Like, right at the top of the page.

It’s too soon to tell if Limitless will succeed long term, but they’ve certainly caught my attention.

I’m fascinated by product-market fit—it’s the holy grail for growth. Observing a company possibly hitting that sweet spot is like watching a star being born.

So, what’s your take on Limitless? Do you think they’ve achieved the elusive PMF? And what are your strategies for reaching it?

Gideon Shalwick


Boost your productivity. Start using Workflow today.

Ac euismod vel sit maecenas id pellentesque eu sed consectetur. Malesuada adipiscing sagittis vel nulla nec.