Selling promises VS results

March 28, 2024

Have you ever felt the weight of convincing someone that your ideas are worth their time and money? If you’ve been in the business of selling information, you know exactly what I’m talking about.

My journey from selling promises to delivering tangible results has been an eye-opener. Here’s what I’ve learned:

  • Selling the promise of a result requires heavy lifting in persuasion and proof.
  • Offering an actual product or service streamlines the process – less convincing, more delivering.
  • Customers are exponentially happier when they receive a tangible outcome.

I used to sell educational courses – a blueprint for success, if you will. But the truth is, it’s all about selling the potential for results, never the results themselves. 

When I shifted gears to selling services and products, the difference was stark.

Like selling logo animations; customers paid, and they got precisely what they ordered, no ifs or buts. The satisfaction was immediate and palpable.

Have you noticed a similar trend in your business?

Gideon Shalwick


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