Unlock consistency in your content strategy

May 11, 2024

Struggling with content consistency? 

Me too. 

And let me tell you, it’s no walk in the park when you’re trying to keep up with daily or weekly posts. 

But guess what? 

I’ve found some tricks that make it a whole lot easier, and I’m excited to share them with you—especially if you’re juggling a busy life, just like I am.

So, a bit about me. I’m not a full-time content marketer. I’m an entrepreneur with a video production agency, and I’m knee-deep in launching a software startup.

Time is a luxury I just don’t have, so I’ve had to come up with a killer plan to stay on top of my content game.

  • Topic Clarity: Knowing what to talk about is half the battle won. I use ‘value-based content’— a term I came up with after learning about values from Dr. John F Demartini. It’s about aligning your content with your true values, not the ones you think you should have. It’s a game-changer.
  • Show Your Work: Thanks to Austin Kleon’s book, I’ve been simply showing what I’m working on. Like this post, it’s a peek into my process, and it’s authentic. That’s what clicks!
  • ICP – Ideal Customer Profile: It’s a work in progress for me, but creating content around my values is slowly helping me define who my business serves best.

Now, about that publishing schedule…

It’s unique to everyone, right? 

For me, it’s a mix of medium and short form content—no long-form podcasts yet. I’ve got my hands full!

I keep it super simple. Whether it’s a video on YouTube, a post on LinkedIn, or a quick email newsletter, the key is to make it quick, simple, and clear.

My short form content? 

It’s all about repurposing. 

I chop up my longer videos into bite-sized clips perfect for platforms like Instagram or TikTok. And for editing—I don’t touch it. I have a team for that, but even they follow the mantra of simplicity. Quick edits, captions, and boom, it’s ready to go.

And that’s how I roll with content creation. 

It’s about finding that rhythm that works for you, keeping it simple, and staying true to what you value. 

That’s how you hit the consistency nail on the head.

Gideon Shalwick

@gideonshalwick

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